/* ═══════════════════════════════════════════════════════════
   Pulli site styles
   Type: system grotesque set light and tight for display,
   monospace for every spec, label and measurement.
   Colour: warm steel-grey ground, navy type, yellow reserved
   for purchase actions and measured values.
   ═══════════════════════════════════════════════════════════ */

/* ── tokens ─────────────────────────────────────────────── */
:root{
  --paper:#EDECE7;
  --lift:#F8F7F4;
  --deep:#08152F;
  --ink:#0A1B3D;
  --ink-2:#5C6478;
  --rule:#D6D4CD;
  --rule-dk:#22304F;
  --signal:#FFC42E;

  --sans:-apple-system,BlinkMacSystemFont,"Segoe UI Variable Display","Segoe UI",system-ui,Inter,sans-serif;
  --mono:ui-monospace,"SF Mono",SFMono-Regular,Menlo,"Cascadia Mono",Consolas,monospace;

  --pad:clamp(1.25rem,4.5vw,4.5rem);
  --gap:clamp(1.5rem,3vw,3rem);
  --sec:clamp(4.5rem,10vw,9rem);
  --maxw:1360px;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:var(--sans);font-size:17px;line-height:1.6;font-weight:400;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
}
img,video{display:block;max-width:100%}
a{color:inherit}

/* ── type roles ─────────────────────────────────────────── */
.u-mono{
  font-family:var(--mono);font-size:.6875rem;font-weight:500;
  letter-spacing:.16em;text-transform:uppercase;color:var(--ink-2);
}
.u-mono--dk{color:#7E8CA8}

.t-xl{font-size:clamp(2.9rem,6.4vw,5.5rem);font-weight:300;letter-spacing:-.042em;line-height:.98;margin:0;text-wrap:balance}
.t-l {font-size:clamp(2rem,4.1vw,3.4rem); font-weight:300;letter-spacing:-.036em;line-height:1.04;margin:0;text-wrap:balance}
.t-m {font-size:clamp(1.35rem,2.2vw,1.85rem);font-weight:350;letter-spacing:-.028em;line-height:1.15;margin:0;text-wrap:balance}
.t-s {font-size:1.0625rem;font-weight:500;letter-spacing:-.012em;line-height:1.35;margin:0}
.t-lead{font-size:clamp(1.05rem,1.35vw,1.2rem);line-height:1.55;color:var(--ink-2);font-weight:400;margin:0}
.t-body{font-size:.9688rem;line-height:1.62;color:var(--ink-2);margin:0}

/* ── shell ──────────────────────────────────────────────── */
.shell{max-width:var(--maxw);margin:0 auto;padding-inline:var(--pad)}
.shell--narrow{max-width:840px}
.band{padding-block:var(--sec)}
.band--tight{padding-block:clamp(3rem,6vw,5rem)}
.band--deep{background:var(--deep);color:#F2F4F8}
.band--lift{background:var(--lift)}

.head-block{max-width:52ch;margin-bottom:clamp(2.5rem,5vw,4rem)}
.head-block__eyebrow{display:block;margin-bottom:1.25rem}
.head-block__sub{margin-top:1.25rem}

/* ── buttons ────────────────────────────────────────────── */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.6rem;
  font-family:var(--sans);font-size:.9375rem;font-weight:600;letter-spacing:-.01em;
  padding:1.05rem 1.9rem;border:1px solid transparent;border-radius:2px;
  text-decoration:none;cursor:pointer;transition:transform .18s ease,box-shadow .18s ease,background .18s ease;
}
.btn--buy{background:var(--signal);color:var(--ink);box-shadow:0 1px 0 rgba(10,27,61,.18)}
.btn--buy:hover{transform:translateY(-1px);box-shadow:0 6px 18px -6px rgba(10,27,61,.4)}
.btn--ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn--ghost:hover{background:var(--ink);color:var(--paper)}
.btn--sm{padding:.65rem 1.15rem;font-size:.8125rem}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.band--deep :focus-visible{outline-color:var(--signal)}

/* ── header ─────────────────────────────────────────────── */
.masthead{position:sticky;top:0;z-index:50;background:var(--paper);border-bottom:1px solid var(--rule)}
.masthead__in{display:flex;align-items:center;gap:var(--gap);height:68px;
  max-width:var(--maxw);margin:0 auto;padding-inline:var(--pad)}
.masthead__logo{height:19px;width:auto;flex:none}
.masthead__nav{display:none;gap:1.75rem;margin-left:.5rem}
.masthead__link{font-size:.875rem;text-decoration:none;color:var(--ink);opacity:.72;
  white-space:nowrap;transition:opacity .15s}
.masthead__link:hover,.masthead__link[aria-current="page"]{opacity:1}
.masthead__end{margin-left:auto;display:flex;align-items:center;gap:1rem}
.masthead__price{display:none;font-family:var(--mono);font-size:.75rem;letter-spacing:.1em;
  color:var(--ink-2);white-space:nowrap}
@media (min-width:900px){.masthead__nav{display:flex}.masthead__price{display:inline}}

/* ── hero ───────────────────────────────────────────────── */
.hero{display:grid;grid-template-columns:1fr;border-bottom:1px solid var(--rule)}
.hero__type{padding:clamp(3rem,6vw,5.5rem) var(--pad) clamp(2.5rem,4vw,3.5rem);
  max-width:var(--maxw);margin-inline:auto;width:100%}
.hero__h1{margin-top:1.5rem;max-width:19ch}
.hero__lead{margin-top:1.6rem;max-width:44ch}
.hero__buy{margin-top:2.4rem;display:flex;align-items:center;gap:1.25rem;flex-wrap:wrap}
.hero__terms{margin-top:1rem}
.hero__media{position:relative;background:#DDDCD6;aspect-ratio:16/9}
.hero__video{width:100%;height:100%;object-fit:cover}
@media (min-width:940px){
  .hero{grid-template-columns:minmax(0,46fr) minmax(0,54fr);align-items:stretch}
  .hero__type{display:flex;flex-direction:column;justify-content:center;
    padding-block:clamp(3.5rem,5vw,5rem);
    padding-left:var(--pad);
    padding-right:clamp(3.5rem,6vw,6rem);   /* keeps type off the video edge */
    margin-inline:0;margin-left:max(var(--pad),calc((100vw - var(--maxw))/2));max-width:none}
  .hero__media{aspect-ratio:auto;min-height:640px}
}

/* ── proof rail ─────────────────────────────────────────── */
.proof{border-bottom:1px solid var(--rule);overflow:hidden}
.proof__track{display:flex;gap:3.5rem;padding-block:1.05rem;width:max-content;
  animation:proof-scroll 46s linear infinite}
.proof__item{display:flex;align-items:center;gap:.6rem;white-space:nowrap}
.proof__dot{width:4px;height:4px;background:var(--signal);border-radius:50%;flex:none}
@keyframes proof-scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ── awards ─────────────────────────────────────────────── */
.awards{display:grid;gap:var(--gap);grid-template-columns:1fr;align-items:center}
@media (min-width:760px){.awards{grid-template-columns:repeat(3,1fr)}}
.award{display:flex;flex-direction:column;gap:1rem;padding-top:1.5rem;border-top:1px solid var(--rule)}
/* fixed slot so the three columns align whether or not a mark is present */
.award__slot{height:76px;display:flex;align-items:center}
.award__mark{max-height:76px;width:auto;object-fit:contain;object-position:left center}
.award__name{margin:0}
.award__meta{margin:0}

/* ── difference: one stage, three steps ───────────────────
   The three source frames are near-identical apart from the highlighted
   muscle, so they cross-fade in place rather than sitting side by side.
   Swapping them in the same position is what makes the change legible.
   Each frame is cropped past its baked-in header and outer margins, so the
   two panels sit flush to the frame edge: width 105.5%, offset -2.6%/-17%. */
.diffx{display:grid;grid-template-columns:1fr;gap:clamp(1.5rem,3vw,3rem)}
@media (min-width:900px){
  .diffx{grid-template-columns:minmax(0,50fr) minmax(0,50fr);
    column-gap:clamp(2.5rem,5vw,5rem);align-items:start}
}

/* Opaque: on mobile the steps scroll underneath this, and a transparent stage
   lets the outgoing caption show through the labels. */
.diffx__stage{position:sticky;top:68px;z-index:2;width:100%;
  background:var(--paper);padding-block:.85rem .7rem}
@media (min-width:900px){
  .diffx__stage{top:100px;max-width:560px;margin-inline:0;padding-block:0}
}
.diffx__labels{display:grid;grid-template-columns:1fr 1fr;margin:0 0 .7rem;padding:0;list-style:none}
.diffx__labels li:last-child{color:var(--ink)}
.diffx__frame{position:relative;aspect-ratio:2052/1862;overflow:hidden;
  background:var(--lift);border:1px solid var(--rule)}
.diffx__img{position:absolute;left:0;top:0;width:105.5%;max-width:none;height:auto;
  transform:translate(-2.6%,-17%);opacity:0;transition:opacity .5s ease}
.diffx__img.is-on{opacity:1}

.diffx__steps{list-style:none;margin:0;padding:0}
.diffx__step{border-top:1px solid var(--rule);padding-block:clamp(1.5rem,3vw,2rem);
  display:grid;gap:.5rem;transition:border-color .35s ease}
.diffx__step:last-child{border-bottom:1px solid var(--rule)}
@media (min-width:900px){
  .diffx__step{min-height:56vh;align-content:center;padding-block:2rem}
}
.diffx__step.is-on{border-top-color:var(--ink)}
.diffx__n{font-family:var(--mono);font-size:.6875rem;letter-spacing:.16em;
  color:var(--ink-2);transition:color .35s ease}
.diffx__step.is-on .diffx__n{color:var(--ink)}
.diffx__t,.diffx__b{margin:0;transition:opacity .35s ease}
.diffx__step:not(.is-on) .diffx__t,
.diffx__step:not(.is-on) .diffx__b{opacity:.42}

/* ── measured readout ───────────────────────────────────── */
.readout{max-width:960px}
.metric{border-top:1px solid var(--rule-dk);padding-block:clamp(1.6rem,3vw,2.2rem)}
.metric:last-of-type{border-bottom:1px solid var(--rule-dk)}
.metric__top{display:flex;align-items:baseline;gap:1rem;flex-wrap:wrap}
.metric__name{font-size:clamp(1.15rem,1.8vw,1.45rem);font-weight:350;letter-spacing:-.025em;margin:0;color:#F2F4F8}
.metric__val{margin-left:auto;font-size:clamp(2.1rem,4.4vw,3.1rem);font-weight:300;
  letter-spacing:-.045em;line-height:1;color:var(--signal);font-variant-numeric:tabular-nums}
.metric__note{margin-top:.55rem;font-size:.9063rem;line-height:1.5;color:#8E9BB4;max-width:52ch}
.metric__bars{margin-top:1.5rem;display:grid;gap:.6rem}
.bar{display:grid;grid-template-columns:104px 1fr;align-items:center;gap:1rem}
.bar__key{font-family:var(--mono);font-size:.625rem;letter-spacing:.14em;text-transform:uppercase;color:#7E8CA8}
.bar__track{height:9px;background:#132444;position:relative;overflow:hidden}
.bar__fill{position:absolute;inset:0 auto 0 0;width:0;transition:width 1.15s cubic-bezier(.22,.8,.24,1)}
.bar__fill--base{background:#3C4E73}
.bar__fill--pulli{background:var(--signal)}
.readout__foot{margin-top:2rem;color:#7E8CA8;max-width:66ch}

/* ── mechanism ──────────────────────────────────────────── */
.mech{display:grid;gap:var(--gap);grid-template-columns:1fr;align-items:center}
@media (min-width:880px){.mech{grid-template-columns:minmax(0,58fr) minmax(0,42fr)}}
.mech__still{width:100%}
.mech__vid{width:100%;aspect-ratio:1;object-fit:cover;background:#DDDCD6}
.mech__list{margin:1.75rem 0 0;padding:0;list-style:none;border-top:1px solid var(--rule)}
.mech__li{border-bottom:1px solid var(--rule);padding-block:1rem;display:grid;gap:.25rem}
.mech__li-k{font-family:var(--mono);font-size:.625rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2)}

/* ── detail loops ───────────────────────────────────────── */
.loops{display:grid;gap:clamp(2rem,4vw,4rem);grid-template-columns:1fr}
@media (min-width:760px){.loops{grid-template-columns:repeat(2,1fr)}}
.loop__frame{position:relative;aspect-ratio:4/3;overflow:hidden;background:#DDDCD6;border:1px solid var(--rule)}
.loop__vid{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.loop__k{display:block;margin-top:1.1rem}
.loop__t{margin-top:.45rem;margin-bottom:.45rem}

/* ── sequence ───────────────────────────────────────────── */
.seq{display:grid;gap:var(--gap);grid-template-columns:1fr;counter-reset:step}
@media (min-width:720px){.seq{grid-template-columns:repeat(3,1fr)}}
.step{border-top:1px solid var(--ink);padding-top:1.25rem;counter-increment:step}
.step__n{font-family:var(--mono);font-size:.6875rem;letter-spacing:.16em;color:var(--ink-2)}
.step__n::before{content:counter(step,decimal-leading-zero)}
.step__t{margin-top:.75rem;margin-bottom:.5rem}

/* ── price justification ────────────────────────────────── */
.why{display:grid;gap:var(--gap);grid-template-columns:1fr}
@media (min-width:880px){.why{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}}
.why__grid{display:grid;gap:0;grid-template-columns:1fr;border-top:1px solid var(--rule-dk)}
@media (min-width:560px){.why__grid{grid-template-columns:1fr 1fr}}
.why__cell{border-bottom:1px solid var(--rule-dk);padding:1.4rem 0}
@media (min-width:560px){
  .why__cell:nth-child(odd){padding-right:1.5rem;border-right:1px solid var(--rule-dk)}
  .why__cell:nth-child(even){padding-left:1.5rem}
}
.why__fig{font-size:clamp(1.75rem,3.2vw,2.4rem);font-weight:300;letter-spacing:-.04em;line-height:1;
  margin:0 0 .5rem;font-variant-numeric:tabular-nums;color:#fff}
.why__star{color:var(--signal);font-size:.72em}
.why__math{margin-top:2rem;padding:1.5rem;background:#0E1E3E;border:1px solid var(--rule-dk)}
.why__math-line{display:flex;justify-content:space-between;gap:1rem;padding-block:.5rem;
  border-bottom:1px solid var(--rule-dk);font-size:.9375rem}
.why__math-line:last-child{border-bottom:0}
.why__math-k{color:#8E9BB4}
.why__math-v{font-family:var(--mono);font-size:.8125rem;letter-spacing:.04em;color:#fff}
.why__math-v--signal{color:var(--signal)}

/* ── reviews ────────────────────────────────────────────── */
.revs{display:grid;gap:var(--gap);grid-template-columns:1fr}
@media (min-width:800px){.revs{grid-template-columns:repeat(3,1fr)}}
.rev{border-top:1px solid var(--ink);padding-top:1.4rem;display:flex;flex-direction:column;gap:.9rem}
.rev__stars{color:var(--signal);letter-spacing:.16em;font-size:.8125rem}
.rev__q{font-size:1.0625rem;line-height:1.5;font-weight:350;letter-spacing:-.014em;margin:0}
.rev__by{margin-top:auto;display:flex;align-items:center;gap:.5rem;flex-wrap:wrap}
.rev__tag{font-family:var(--mono);font-size:.5938rem;letter-spacing:.12em;text-transform:uppercase;
  border:1px solid var(--rule);padding:.2rem .45rem;color:var(--ink-2)}

/* ── spec table ─────────────────────────────────────────── */
.spec{display:grid;gap:var(--gap);grid-template-columns:1fr}
@media (min-width:880px){.spec{grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center}}
.spec__imgs{display:grid;gap:1rem}
.spec__img{width:100%;background:var(--lift);border:1px solid var(--rule)}
.spec__wrap{overflow-x:auto}
.spec__table{width:100%;border-collapse:collapse;border-top:1px solid var(--rule)}
.spec__table th,.spec__table td{text-align:left;padding:.85rem 0;border-bottom:1px solid var(--rule);
  font-weight:400;font-size:.9375rem;vertical-align:top}
.spec__table th{font-family:var(--mono);font-size:.625rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--ink-2);width:44%;padding-right:1rem}
.spec__table td{font-variant-numeric:tabular-nums}

/* ── closing buy ────────────────────────────────────────── */
.close{position:relative;isolation:isolate;min-height:min(78vh,660px);display:grid;align-items:end}
.close__bg{position:absolute;inset:0;z-index:-1;width:100%;height:100%;object-fit:cover}
.close__scrim{position:absolute;inset:0;z-index:-1;
  background:linear-gradient(to top,rgba(8,21,47,.92) 0%,rgba(8,21,47,.72) 42%,rgba(8,21,47,.12) 100%)}
.close__in{padding-block:clamp(3rem,7vw,5rem);color:#F2F4F8}
.close__h{color:#fff;max-width:18ch}
.close__buy{margin-top:2.2rem;display:flex;align-items:center;gap:1.25rem;flex-wrap:wrap}
.close__terms{margin-top:1.1rem;color:#B6C0D2}

/* ═══ subpage components ═══════════════════════════════════ */

/* page header */
.phead{border-bottom:1px solid var(--rule);padding-block:clamp(3rem,6vw,5rem)}
.phead__h{margin-top:1.25rem;max-width:20ch}
.phead__sub{margin-top:1.25rem;max-width:56ch}

/* product page.
   On mobile the buy block sits after one lead clip and before the rest of the
   gallery, so price and Add to cart are reachable without scrolling a filmstrip. */
.pdp{display:grid;gap:var(--gap);grid-template-columns:1fr;padding-block:clamp(2.5rem,5vw,4rem)}
.pdp__lead{order:1}
.pdp__buy{order:2}
.pdp__gallery{order:3;display:grid;gap:1rem}
@media (min-width:940px){
  .pdp{grid-template-columns:minmax(0,56fr) minmax(0,44fr);
    column-gap:clamp(2rem,4vw,4rem);align-items:start}
  .pdp__lead{grid-column:1;grid-row:1;order:0}
  .pdp__gallery{grid-column:1;grid-row:2;order:0}
  .pdp__buy{grid-column:2;grid-row:1 / span 2;order:0;position:sticky;top:92px}
}
.pdp__shot{width:100%;background:var(--lift);border:1px solid var(--rule)}
.pdp__vid{width:100%;aspect-ratio:1;object-fit:cover;background:#DDDCD6;border:1px solid var(--rule)}
.pdp__price{display:flex;align-items:baseline;gap:1rem;flex-wrap:wrap;margin-top:1.5rem}
.pdp__amount{font-size:clamp(2rem,3.4vw,2.6rem);font-weight:300;letter-spacing:-.04em;line-height:1;
  font-variant-numeric:tabular-nums}
.pdp__list{margin:1.75rem 0 0;padding:0;list-style:none;border-top:1px solid var(--rule)}
.pdp__li{border-bottom:1px solid var(--rule);padding-block:.85rem;display:flex;gap:.9rem;align-items:baseline;
  font-size:.9688rem;color:var(--ink-2)}
.pdp__li::before{content:"";width:5px;height:5px;background:var(--signal);border-radius:50%;flex:none;
  transform:translateY(-2px)}
.pdp__cta{margin-top:2rem;display:grid;gap:.9rem}
.pdp__terms{margin-top:.25rem}

/* support cards */
.cards{display:grid;gap:var(--gap);grid-template-columns:1fr}
@media (min-width:760px){.cards{grid-template-columns:repeat(3,1fr)}}
.card{border-top:1px solid var(--ink);padding-top:1.4rem;display:flex;flex-direction:column;gap:.5rem;
  text-decoration:none}
.card__t{margin-top:.5rem}
.card__go{margin-top:auto;padding-top:1rem}

/* FAQ */
.faq{border-top:1px solid var(--ink);max-width:920px}
.faq__item{border-bottom:1px solid var(--rule)}
.faq__q{display:block;list-style:none;width:100%;background:none;border:0;
  padding:1.35rem 2.5rem 1.35rem 0;position:relative;
  font-family:var(--sans);font-size:clamp(1.05rem,1.6vw,1.25rem);font-weight:400;letter-spacing:-.02em;
  color:var(--ink);text-align:left;cursor:pointer;line-height:1.35}
.faq__q::marker{content:""}
.faq__q::after{content:"";position:absolute;right:.35rem;top:50%;width:11px;height:11px;
  border-right:1.5px solid var(--ink-2);border-bottom:1.5px solid var(--ink-2);
  transform:translateY(-70%) rotate(45deg);transition:transform .22s ease}
.faq__item[open] .faq__q::after{transform:translateY(-25%) rotate(-135deg)}
.faq__q::-webkit-details-marker{display:none}
.faq__a{padding:0 0 1.5rem;max-width:68ch}
.faq__a p{margin:0 0 .85rem}
.faq__a p:last-child{margin-bottom:0}

/* forms */
.form{display:grid;gap:1.25rem;max-width:560px;justify-items:stretch}
.form .btn{justify-self:start}
.field{display:grid;gap:.5rem}
.field__label{font-family:var(--mono);font-size:.625rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2)}
.field__input,.field__area{
  font-family:var(--sans);font-size:1rem;color:var(--ink);
  background:var(--lift);border:1px solid var(--rule);border-radius:2px;padding:.85rem 1rem;width:100%}
.field__input:focus,.field__area:focus{border-color:var(--ink);outline:none}
.field__area{min-height:150px;resize:vertical}
.form__note{color:var(--ink-2);font-size:.875rem}

/* two-column info split */
.split{display:grid;gap:var(--gap);grid-template-columns:1fr}
@media (min-width:880px){.split{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}}

/* contact detail list */
.deets{margin:0;padding:0;border-top:1px solid var(--rule)}
.deets__row{border-bottom:1px solid var(--rule);padding-block:1rem;display:grid;gap:.3rem}
.deets__k{font-family:var(--mono);font-size:.625rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2)}
.deets__v{margin:0;font-size:.9688rem}

/* ── footer ─────────────────────────────────────────────── */
.foot{background:var(--deep);color:#8E9BB4;padding-block:clamp(3rem,5vw,4rem)}
.foot__in{display:flex;gap:var(--gap);flex-wrap:wrap;justify-content:space-between;align-items:flex-start}
.foot__logo{height:18px;width:auto;filter:brightness(0) invert(1);opacity:.85}
.foot__nav{display:flex;gap:1.5rem;flex-wrap:wrap}
.foot__link{font-size:.875rem;text-decoration:none;color:#B6C0D2}
.foot__link:hover{color:#fff}
.foot__note{margin-top:2.5rem;padding-top:1.5rem;border-top:1px solid var(--rule-dk);
  display:flex;gap:1rem;flex-wrap:wrap;justify-content:space-between}

/* ── motion ─────────────────────────────────────────────── */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .7s ease,transform .7s cubic-bezier(.22,.8,.24,1)}
.reveal.is-in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
  .bar__fill{transition:none}
  .proof__track{animation:none}
  .faq__q::after{transition:none}
  .diffx__stage{position:static;top:auto}
  .diffx__img,.diffx__t,.diffx__b,.diffx__step,.diffx__n{transition:none}
  .diffx__step:not(.is-on) .diffx__t,
  .diffx__step:not(.is-on) .diffx__b{opacity:1}
}